"This book clearly shows the symbiotic relationship between medicine and commerce in the late nineteenth and early twentieth centuries . . . an important contribution not only to the history of the book, but to the history of medicine."
—Bulletin of the History of Medicine
"Makes important contributions to the histories of print culture, medicine, and technology . . . will be welcomed by readers as diverse as historians of nineteenth-century marketing, the growing community of scholars of the Victorian periodical press, and surgical historians."
"Vastly expands our understandings of the modern medical profession by locating much of its growth and shape in the late Victorian and Edwardian commercial world. Through an extensive study of doctors' records, trade literature and advertising material Jones shows how a culture of technological commodities helped shape doctors' perceptions of what was modern, scientific medicine. Any historian with an interest in how money makes the world go round should read this."
—Christopher Lawrence, University College London
"Jones's groundbreaking study of the medical trade catalogue and its place in the lives of practising doctors demonstrates how deeply illuminating such sources can be in the right hands. An indispensable read for anyone interested in the role of print culture in the practice of everyday working lives."
—Jon Topham, University of Leeds